Annual Campaign Materials

Little Brownie Bakers is one of two licensed bakers of Girl Scout Cookies®. In collaboration with the team at the agency, we create annual campaigns, inspiring young entrepreneurs for the cookie selling season. Each year, we craft new themes, develop marketing, sales, and training materials aligned with Girl Scouts® brand standards. Our aim is to inspire, educate, and enhance the program. FWe plan every part of the process, from developing the visual language for the new theme, creating custom rewards items, planning photoshoots with girls to layout of all communication materials. Each council receives a kit with branded materials reflecting the annual theme, from the box to brochures, ensuring a cohesive and motivational experience. Below are some examples of the conceptual materials I made for various campaign years.