Social Media Strategy & Design
Since 2009 I have been working with brands to create engagement on social media through "thumb-stopping" visuals and creative content. I have worked with companies of different sizes from Large corporations to non-profits. Reaching both B2B and B2C audiences, I strive to understand the audience and reach them with authentic brand experiences.
| Client: | Baker of Leading Cookie Company |
| Role: | Creative Strategy, Art Direction, Photography, Animation |
| Share: | Facebook, Instagram, Pinterest |
This is a large client with a complicated customer base and strict adhearance to brand standards. Working with both the cookie company and the umbrella brand of girl scouts, we create strategies for annual growth as well as seasonal campaigns. We also create content specifically for B2B customers to share on their social pages. With many audiences and changing goals, this page continues to evolve and expand.
New Channel Strategy
In 2019 we worked with the brand to create a ne strategy that would focus areas of content on different channels. All channels reflect our brand personality & voice that is delightful, inspiring and fun with a balance of delicious product photography, brand colors and content that feels like it was made by girls. On instagram we focus on photography that will likely be shared with a mix of inspiration and fun recipes. On facebook we drive engagement with quizzes, questions and thumb-stopping fun designed for likes & comments.
The new strategy returned a 285% increase in engagement and we achieved a daily average of 4.5K reached. All with a total ad spend of only $3K.
In early 2020 we launched a campaign for a new cookie with multiple phases. In the first week of the launch there were 151K Facebook impressions, 3X more website traffic than average at the start of the season and a 78% increase in visits to @samoas_cookies on Instagram.
| Client: | Farm & Soil Products |
| Role: | Creative Strategy, Design, Art Direction, Animation |
| Share: | Facebook, Twitter, Instagram |
Farming Social Campaign
Working with a farm and soil company, I created a strategy to reach an audience of high yield growers. Through a mix of informative and brand driven design along with organic content from the field, we developed a series of content that spurred growth in a short amount of time. Speaking to this audience in an authentic way helped to create a community of growers with specific goals our client could help them achieve.
| Client: | Museum Non Profit Social Media |
| Role: | Creative Strategy, Copywriting, Design, Posting, Analytics |
| Share: | Facebook & Instagram |
Social Strategy Non Profit 2009-14
In the early days of brand pages on facebook, I built a presence for a local Museum. We showcased a mix of exhibits, events, behind the scenes content, fashion, giveaways and horses that brought lots of comments and attention to our page. From 0 to over 10k my first time managing a social page was a huge success.