UI/UX LottaNada Website
For LottaNada, the brief was to design a site for a restaurant that offers a unique selection of empenadas and a variety of toppings to allow users to make their own flavor combinations.
Link to LottaNada Web Prototype
Users & Audience
Target Audience:
The website/app will focus on the following target audience roles:- Party Planner
- Busy Manager
- Multi-tasker
Psychographics:
Personality & Attitudes -
Adventurous,
Laid back,
Extraverts
Values -
Liberal,
Open-minded
Interests/Lifestyles -
Active,
Spending time with friends,
Listens to music,
Very social
Example User Profile: Michael (36) – Lives to Work
- Manager of local hotel
- Goes out after shift with friends
- Hires lots of talent and knows many people
- Is always on the go
- Single and has no pets
- Loves to entertain and throw parties
Process
I began this process with user research and competitive analysis. I built a strategy around the user and client needs and defined the scope of work. I then created a sitemap before moving on to build prototypes.
